An AI that talks to your customers needs rules, not just intelligence. These are the six we are building into vv.
- Drafts first. Nothing goes out until you have seen what it sounds like.
- Ask before money. Refunds, discounts and payments always need a human yes.
- Autonomy is earned. It sends the easy, routine messages on its own only after you have approved them many times.
- One question when unsure. It asks you, once, rather than guessing.
- Every action leaves a trail. You can see what was sent, when and why.
- Quiet hours. It does not message customers at night unless you say it is urgent.
Why this matters
The risk with AI in a small business is not that it is clever. It is that it is confident and wrong. These rules make wrong cheap and visible.
You can use the same rules with any tool, or with a human assistant. See how to implement AI step by step.
Frequently asked questions
How should an AI agent behave with customers?
It should draft first, ask before anything involving money, earn more autonomy over time, ask one question when unsure, leave a record of every action and respect quiet hours.