vv/Stories

What nobody noticed.

A launch film and seven short stories. In each one, vv looks at a business and finds the small moment that quietly costs it customers. Full transcripts are below each film, along with what we would run and the first message we would send.

The stories are composites with changed names. Figures in the gym, clinic and CA stories are illustrative. The 7x lead-response figure comes from a Harvard Business Review study.